August 10, 2018 at 3.00pm
Group Discussion - for two groups

Public relations for classical artists

A lively discussion with the leaders in classical music PR and promotion on how best to define your brand, to reach the widest possible audience using all of the available tools.

Public relations strategies – How do you wish to define your brand? How do you wish to be perceived? And how can your message and artistry meaningfully translate into media attention?

PANELISTS
Keith Sherman, Christina Jensen

August 9, 2018 at 6.00pm
Pre Concert Interview

Best of All Possible Worlds: Celebrating Bernstein at 100

Some of the world’s leading experts on one of America’s most original voices and what Bernstein’s legacy means 100 years on, and all of the celebratory projects of the Bernstein year.

PANELISTS
Elliott Forrest, moderator; John Mauceri, Lara Downes, Jacob Slattery

August 9, 2018 at 3.00pm
Group Discussion - for two groups

Networking/connection building

Important roundtable on the subject of perhaps the most important aspect of any artist’s career, beyond the craft.

PANELISTS
David Homan, Bettina Mehne

Wednesday, August 8, 2018 at 6.00pm
Pre Concert Interview

Interview with featured composer Jean-Frederic Neuberger

PANELISTS
Amanda Cook, moderator; Jean-Frédéric Neuburger, composer

August 8, 2018 at 3.00pm
Group Discussion - G1

New media and entrepreneurship opportunities for young artists

Sean Hickey, award-winning composer and Vice-President, Sales and Business Development of Naxos of America Inc., discusses the blending of art and commerce. With a focus on musician entrepreneurship, new media, artist citizenry, and navigating the current music and tech landscapes, Hickey’s lectures at colleges, universities and conservatories throughout the world aim to engage and inspire, and to demystify marketing and social media strategies.

PANELISTS
Sean Hickey,  Mark Forlow

August 8, 2018 at 3.00pm
Group Discussion - G2

Promotional opportunities for artists in the streaming space

In many ways, the ubiquity of streaming means that the world’s music is at our fingertips, and at low to no cost for all. This is a discussion on how best to capitalize on opportunities within the services (Apple Music, Spotify, YouTube, Amazon, etc), and what Big Tech and the services ask of artists.

PANELISTS
Sean Hickey,  Mark Forlow

August 7, 2018 at 3.00pm
Panel Discussion

Rethinking and retooling concert presentation, programming and performance

From large hall to intimate cabaret, there are a plethora of choices in engaging with classical music that didn’t all exist a decade ago. What are the approaches some of these leading music directors and leaders take, and what might programming look like a decade from now?

PANELISTS
Judd Greenstein, moderator;  Justin Kantor, Dr. Glenn Cornett, Amy Roberts Frawley

August 6, 2018 at 6.00pm
Pre Concert Panel

New approaches to recording, production and distribution

The DIY ethos permeates all areas of music, and perhaps none more so now than in the world of classical music presentation and recording. Sean Hickey discusses various approaches with some of the most successful individual entrepreneurs in the space.

PANELISTS
Sean Hickey, moderator; Collin Rae, Bob Lord, Judd Greenstein