August 10, 2018 at 3.00pm
Group Discussion - for two groups
Public relations for classical artists
A lively discussion with the leaders in classical music PR and promotion on how best to define your brand, to reach the widest possible audience using all of the available tools.
Public relations strategies – How do you wish to define your brand? How do you wish to be perceived? And how can your message and artistry meaningfully translate into media attention?
August 9, 2018 at 6.00pm
Pre Concert Interview
Best of All Possible Worlds: Celebrating Bernstein at 100
Some of the world’s leading experts on one of America’s most original voices and what Bernstein’s legacy means 100 years on, and all of the celebratory projects of the Bernstein year.
August 8, 2018 at 3.00pm
Group Discussion - G1
New media and entrepreneurship opportunities for young artists
Sean Hickey, award-winning composer and Vice-President, Sales and Business Development of Naxos of America Inc., discusses the blending of art and commerce. With a focus on musician entrepreneurship, new media, artist citizenry, and navigating the current music and tech landscapes, Hickey’s lectures at colleges, universities and conservatories throughout the world aim to engage and inspire, and to demystify marketing and social media strategies.
August 8, 2018 at 3.00pm
Group Discussion - G2
Promotional opportunities for artists in the streaming space
In many ways, the ubiquity of streaming means that the world’s music is at our fingertips, and at low to no cost for all. This is a discussion on how best to capitalize on opportunities within the services (Apple Music, Spotify, YouTube, Amazon, etc), and what Big Tech and the services ask of artists.
August 7, 2018 at 3.00pm
Rethinking and retooling concert presentation, programming and performance
From large hall to intimate cabaret, there are a plethora of choices in engaging with classical music that didn’t all exist a decade ago. What are the approaches some of these leading music directors and leaders take, and what might programming look like a decade from now?
August 6, 2018 at 6.00pm
Pre Concert Panel
New approaches to recording, production and distribution
The DIY ethos permeates all areas of music, and perhaps none more so now than in the world of classical music presentation and recording. Sean Hickey discusses various approaches with some of the most successful individual entrepreneurs in the space.